![]() ![]() Jeffree was in a relationship with social media personality/model Nathan Schwandt from 2015 to January 2020. The feuds seem to only make Jeffree more popular. ![]() He has also feuded with Kylie's sister Kim Kardashian, fellow YouTuber James Charles and former close friend Kat Von D. He continually feuds with fellow makeup tycoon Kylie Jenner, frequently degrading her products as low-quality, derivative and copycat. Jeffree is notable for being involved in a number of high-profile feuds with other celebrities. In 2020 Jeffree earned $15 million, which made him the 10th highest-paid YouTube star on the planet. In 2019, Jeffree earned $17 million, which was enough to make him the 4th-highest YouTuber on the platform. That was enough to make him the 5th highest-paid YouTube Star on the planet. With re-orders, the numbers would eventually grow even higher.Ä«etween January 1st and December 1st 2018, Jeffree earned $18 million from his various business ventures. In an October 2019 YouTube video, Jeffree claimed that if the sell-out of the eye-shadow, they would earn $35 million, with $10 million going to Shane. In 2019, Jeffree and Shane teamed up to launch a line of eye-shadow and liquid lipsticks. He owns the shipping and fulfillment center used by Jeffree Star Cosmetics and other drop shipment companies. Today Jeffree Star has investments in marijuana, real estate and merchandising. This couldn't be confirmed since the company is private, but based Jeffree's house and car collection which we see in a different Shane interview, the company is clearly doing very very very well! In a 2018 interview with YouTuber Shane Dawson, Jeffree claimed that his makeup empire's annual gross revenue is north of $100 million. Jeffree Star and Nathan Schwandt via Getty Images Success In 2018 the first mall-based store in the US began carrying Jeffree's line, but the majority of his sales today came from direct fulfillment from his own warehouse in Los Angeles. He then released a line of accessories and clothing including makeup bags and mirrors. He followed up with a line of lip scrubs, highlighter palettes and eye-shadow pallets. All 30,000 units sold out within minutes of launch. His first release was a collection of velour liquid lipsticks. His YouTube following would eventually top 15 million, with more than 1.7 billion video views. Thanks to friendships with celebrities like Kat Von D, his following grew quickly. Jeffree's early YouTube uploads were still mostly related to his music, but he soon shifted to promoting Jeffree Star Cosmetics. He was one of the early makeup personalities to use YouTube to promote his brand and himself. He would later say he was nearly bankrupt at the time and felt his music career was dead in the water when he launched the company. Jeffree founded his eponymous cosmetics company in 2014 using his entire life savings earned from his music and makeup career up to that point. He would later claim that personality clashes with Akon are the reason he walked away from the record deal and the music industry in general. He worked with Kesha and Nicki Minaj and in 2010 signed a record deal with Akon's Konvict Muzik for a second album which was never produced. His 2008 EP "Cupcakes Taste Like Violence" also cracked the top 10 on several charts. As of this writing, it's Jeffree's only studio album, though he also released four extended plays, and five music videos. It also made the top 10 of the US Dance/Electronic Albums. It hit #22 on the US Independent Albums chart. The album debuted and peaked at #2 on the Top Heatseekers chart and peaked at #122 on the Billboard 200. Jeffee's debut album "Beauty Killer" was released on Popsicle records in September 2009. His songs also regularly topped MySpace Music's Independent Artists charts. He also gained notoriety as one of the most popular unsigned artists on MySpace. He was MySpace's most connected profile personality by 2006. He eventually developed one of the largest early MySpace followings with photos posts getting tens of thousands of comments. He also developed a following on social media, MySpace in particular, where he posted makeup tips and songs. Over time he started making celebrity connections for his makeup skills. ![]() When he first arrived in Hollywood he worked at several makeup counters while booking side-gigs at weddings and fashion shoots. After graduating from high school he moved to Hollywood to pursue a modeling and makeup career. He actually began wearing makeup to school every day in junior high. When he was young, Jeffree would experiment with his mom's makeup. He was raised by his mother Marra Shubyann Lindstrom Steininger, who was a model. Tragically, his father, Jeffrey Steininger Sr., committed suicide when he was six years old. in Orange County, California on November 15, 1985. Jeffree Star was born Jeffrey Lynn Steininger Jr. ![]()
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